Imagen Records has just announced their latest signing – Minneapolis, Minnesota-based melodic hard rockers New Medicine, led by singer/rhythm guitarist Jake Scherer. The group’s first release for their newlabel will drop sometime in Spring 2014, and will serve as the follow-up to 2010’s ‘Race You to the Bottom,’ which nearly topped the US Heatseekers Chart, and spawned such popular songs/videos as “Laid,” “Rich Kids,” and “Race You to the Bottom.” It’s being kept under wraps as far as what to expect musically, but it’s being hinted that the adolescent angst sound has gone away, as Scherer has now emerged as a man ready to rock the world confidently.

As Scherer explains, “The writing process began 3 1/2 years ago, as I wrote over 40 songs for the newrelease. New Medicine has been road testing some of the new material, seeing what tunes the audiences react strongest to, and tweaking the new songs to make it more cohesive and translate well live. We moved to Nashville to focus on the new songs, and experienced a creative re-birth, which I am confident will take the band to a new level. The songs come first – New Medicine is not making the same record over again.

Grammy Award-nominated Kevin Kadish has signed on as producer of the as-yet-to-be-titled disc. Kevin has worked previously with such renowned artists as Skillet, Jason Mraz, SR-71 and Nikki Sixx among countless others.

“We are excited to sign New Medicine to the label, and know we are going to make a great record,” said the President of Imagen, Bob Winegard. “After hearing some of the new tracks, I’m really impressed with how Jake is rapidly maturing as a songwriter. I believe the fans will view this as a clear breakthrough for the band.”

New Medicine has already created a buzz from coast to coast, as their total record sales have topped over 30K nationwide, and have scored a top 15 media base active rock single with “Race You to the Bottom.” And the band has already logged 3 years of hard touring, having played shows with the likes of Avenged Sevenfold and Shinedown, as well as part of such package shows as Carnival of Madness and the Uproar Festival. And once the new album is released, New Medicine plan to embark on additional lengthy touring – including headline dates, package and festival touring.

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